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    • Wassim Merheby: A Serial Techpreneur Shaping the Future of Digital Transformation

    Wassim Merheby’s entrepreneurial spirit and innovative prowess have positioned him as a stalwart in the realm of digital transformation and sustainability. As the CEO and Co-founder of Verofax, Wassim’s foresight into leveraging technology for enhancing brand-consumer interactions has marked a pivotal shift towards sustainable business methodologies. 

    Entrepreneurial Beginnings and Leadership Evolution 

    Wassim embarked on his entrepreneurial journey in 2010, establishing his first business as a channel partner for Nokia-Microsoft, catering to operators and omnichannels. This venture set the stage for his future endeavors in the tech industry. In 2016, he ventured into B2B global commerce with the co-founding of Distichain, further expanding his influence in 2018 with the inception of Verofax. Verofax emerged as a revolutionary platform, transforming offline products into interactive mediums and offering comprehensive lifecycle traceability. 

    Before these entrepreneurial ventures, Wassim’s career was distinguished by numerous leadership roles within global corporations from 1995 to 2009. His tenure includes significant positions such as Head of Retail Business with Microsoft, Head of GTM with Nokia, and Business Development Manager with Kraft Foods UK. These roles underscored his ability to drive growth, innovation, and strategic partnerships across different market sectors. 

    Advocacy for Blockchain and Recognition 

    Wassim is not just a business leader but also an educator and advocate for blockchain technology. He lectures on the potential of blockchain to enhance enterprise productivity, improve yields, and foster direct-to-consumer relationships. His insights into technology’s applicability across industries underscore his commitment to innovation and enterprise efficiency. 

    His leadership at Verofax and contributions to the tech industry have been widely recognized, earning awards across the US, EU, Asia, and the Middle East. Additionally, Wassim’s inventive spirit has led to the development of three patents centered on “Blockchain and Traceability,” further solidifying his standing as a pioneer in the field.

    Academic Foundations and Global Perspective 

    Counterfeit goods pose a significant threat to consumer safety, brand integrity, and government revenues. Digital Tax Stamps serve as a potent weapon in the fight against counterfeiting by providing a secure and tamper-evident means of verifying product authenticity. Consumers can use mobile apps or online platforms to authenticate products and make informed purchasing decisions, while authorities can track and intercept counterfeit goods more effectively.

    Driving Economic Growth and Development

    Wassim holds a Bachelor’s in Business Computer and has enriched his knowledge with Executive MBA diplomas from prestigious institutions such as Wharton, Insead, and Sheffield-Hallam. These academic accomplishments have provided him with a robust foundation to navigate the complexities of the global market and drive technological innovations. 

    Conclusion 

    Wassim Merheby’s career is a testament to the power of innovation, strategic vision, and entrepreneurial zeal. From his early beginnings as a techpreneur to his current role leading Verofax, his journey reflects a relentless pursuit of excellence and a deep commitment to transforming the way brands interact with consumers. Through his advocacy for blockchain and his achievements in digital transformation, Wassim continues to shape the future of business in an increasingly digital and sustainable world. 

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    For more information, visit Verofax at https://www.verofax.com or contact [email protected]