Challenge: A staggering 20-30% of consumers express little to no brand loyalty. The digital age, with its plethora of choices, has made consumers more discerning and demanding.

Solution: Engage consumers in-store in real-time by turning products interactive. By leveraging augmented reality and digital overlays, brands can offer unique experiences on validated purchases, ensuring a personalized shopping journey.

Challenge: In multi-branded stores, brands often lose their voice, with the power resting in the hands of the retailer to influence purchase decisions.

Solution: Utilise computer vision technology for easy product recognition, allowing brands to create frictionless promotional campaigns. This ensures that brands can communicate their value proposition directly to consumers, even in a crowded retail environment.

Challenge: With the digital marketplace becoming increasingly saturated, the industry cost of acquisition has skyrocketed to $22, and this trend shows no sign of slowing down.

Solution: By turning products into interactive marketing tools, brands can maximize ROI on promotional marketing. This not only improves acquisition rates to an impressive 60% but also ensures a 6X retention rate, making every marketing dollar count.

Challenge: With stringent data privacy regulations coming into play, marketers face the daunting task of targeting effectively without relying on third-party cookies.

Solution: Brands can turn operations data-driven with real-time access to location-based consumer data. By understanding consumer behavior and preferences, brands can offer personalized experiences, ensuring relevance in every interaction.

Challenge: In today’s informed world, consumers demand transparency. Unvalidated sustainability claims can severely damage a brand’s reputation and trustworthiness.

Solution: By leveraging blockchain technology, brands can validate their sustainability claims, offering consumers a transparent view of the product’s journey from source to shelf.