66% of consumers are willing to pay a premium for sustainable products. However, 72% of consumers do not trust brand claims. Moreover, brands exaggerating their product’s sustainability are exposed to greenwashing penalties of up to 10% of their global revenue.
Verofax offers Digital Eco-labels powered by blockchain, AR, and AI, enabling enterprises to accelerate their path to NetZero, empowering brands to seamlessly convert their ESG reports into per-item ratings on six metrics, covering scope 1 to 3 emissions: recycled content and materials, chemical materials, water eutrophication, transport emissions, energy consumption, and end-of-life recycling rate. Verofax eco-labels empower consumers to validate sustainable product ratings and become green brand advocates.
Verofax’s solution is GDPR-compliant, helping enterprises reduce their business exposure to greenwashing risks and facilitating brand access to ESG-regulated markets. Allowing brands to confirm their transparency and auditability to authorities, retailers, and consumers alike.