In a landmark move, France recently enacted a regulation requiring clothing items to carry labels detailing their precise climate impact. While this regulation reflects an important step towards greater transparency and sustainability in the fashion industry, it presents a significant challenge due to the complexity of measuring a garment’s environmental footprint. That’s because measuring the […]

Despite their proximity, consumer goods brand are most challenged in terms of customer knowledge. Post pandemic, the consumer demands are evolving, their shopping behavior is omnichannel and loyalty is decreasing – brands are struggling to acquire new customers and retain existing ones. The consumer of the future continues to transform and the only brands that […]